Tuesday, August 7, 2012

The ADA Wants You{r Money}

I looked over the main site of the American Diabetes Association, http://www.diabetes.org/ in late July, 2012.
The site name indicates that the ADA "owns" diabetes. Technically with the way domain names are managed, they do, at least on the .org level. The dot-com version is owned by Health Coach. The irony is that the ADA’s "org" site comes across as a lot more commercial.
"Donate" is more prominent on the main navigation bar than "News and Research" is. The prominent upper left directly below the navigation bar has changing content that confuses us who have visual impairment. The other images in the spot sell a book; beg for donations; advertise for a meal planning site; and entice browsers to be the first to raise $1,000 online in order to receive a free necklace. Th four advertising spots cycle endlessly.
Other elements of the site sell tote bags "for a good cause; ask for recruitment into support circles; list non-disappearing links with options of different ways to donate to the ADA; "pledge to end" diabetes; attend an ADA seminar "session;" sign up for "latest news ...and opportunities to support the American Diabetes Association;" chances to buy or renew a subscription to the ADA’s magazine; and a section allowing you to "shop to stop diabetes." The bottom panel is the clearest section of the entry page. It has four logos, all to assure you that passing your credit card number to the ADA online is perfectly safe.
Other than a couple pleas for money that talk about "an end" to diabetes, there is no reference to a cure or a search for one.
Hoping to find some type of research meant to cure diabetes rather than ways to manage it (alwaysto the benefit of the pharmaceutical companies,) I clicked on "Research Discoveries." A pop up bleep, but my computer blocked the ad/unsafe element without telling me what the ADA wanted me to buy or give next. That page is another eye-unfriendly jumble of content. A link list stays in place on the left, offering "research advances" and "research merit" and another opportunity to ADA magazines. I was kind of surprised to learn that PDF versions were linked, but did not follow the links to see if the PDF’s were free.
The ADA "researchers continue to make significant contributions to the care and treatment of diabetes and its complications" but "bring hope of a cure for tomorrow" rather than "research" such a cure.
The "Recent Advances" header link entices "Learn about exciting recent advances attributable to American Diabetes Association-funded researchers." One of two things explains why I could find no mention of the most promising development towards a cure (1) I’m blind and the general layout of the site made it hard for me to find or (2) the American Diabetes Association does not discuss breakthroughs developed in non-capitalist, non-pharmaceutical dominated countries like England and Canada.
I suspect the latter.

No comments:

Post a Comment